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Leading Strategic Marketing Consultant in Australia’s AdNews Power 50
On August 12, marketing and advertising trade magazine, AdNews, published their Power 50 naming the 50 most powerful and influential people in Australian media, marketing and advertising. Since its...
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TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the...
I was recently in NYC and had dinner with Deborah Malone, the Founder of The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while...
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Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level...
View ArticleTop 10 ways to get greater value from music in your marketing
Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their...
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Lack of financial acumen may stop marketing being aligned to business strategy
I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations,...
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Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It...
View ArticleIf structure follows strategy how is marketing strategically positioned in...
Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called...
View ArticleHow marketers can exploit the full power of stories for brand and business...
Storytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories...
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Shooting your next television commercial off-shore has never been more...
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New...
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Is television production assessment and management effective?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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